The Box Office Report – April 6-8
Last week, in Box Office…
Surprise, surprise. The Hunger Games wins again. $58.6 million. A 60% drop, but when you make $155 million, these things are bound to happen. Put it this way — their budget was $78 million. they needed to make — pretty much what they’ve made as of right now to break even. They’re doing fine.
Wrath of the Titans opened to an as-expected second place and $33.5 million. They advertised this enough to where it was bound to open to that number. So, yeah. It made that. It made less than the first one, and will do most of its business overseas. Whatever.
As you can tell, I care greatly about the films that are out.
Mirror Mirror opened to third place and $18.1 million. That feels like what it should have opened too. It was either $13 million or $18 million. And honestly, with a number like that, it doesn’t make me hate this. It’s a bit sad this is going to fail, but who didn’t see that coming?
21 Jump Street fell to a pretty strong $14.8 million in fourth place. That’s a 27% drop. That’s great for a third weekend. It’s gonna cross $100 million by the end of the weekend, so good for them. Haven’t seen it yet, so I can’t comment on it, but I will within the month. I’m sure it’s harmless.
Dr. Seuss’ The Lorax finished fifth and made $7.8 million. That’s a 40% drop and doesn’t really matter since they’re getting real close to $200 million domestic. They’re very happy with this.
Nothing else finished higher than $2 million. No joke.
New releases…
Well, not exactly new, but, yeah, why not?
Titanic is opening in 3D. That’s already made some money from Wednesday, and is expected to do somewhere between $20-25 million over the weekend, and a bit over $30 million from Wednesday. Sure, why not? (Note: I really don’t care.)
American Reunion is also opening this weekend. New, but also not particularly new. Estimates have this pretty tight in with Titanic and losing by a hair. Personally, I see this around $23 million, if I had to guess. Just because 21 Jump Street is still pulling, and might take some money away from this. But you never know. This could jump up to almost $30 million and win the weekend. Audiences are fickle (and stupid), which could either work in this film’s favor or sorely against it.
That’s it. Nothing else is opening that matters.
Holdovers…
The Hunger Games should drop around 50% and do around $30 million. Which will probably be enough to win the weekend. And honestly — it deserves it. Though it would be so much fun to make people have to talk about the fact that so many rereleases won weekends at the end of the year. I’m actually rooting for the rereleases to make money just because the only thing Hollywood could do is realize it’s their fault for putting out such shitty product that people would rather watch the old stuff.
Wrath of the Titans will probably do the standard 50% drop. That puts it between $15-17 million for the weekend. Seems pretty standard.
Mirror Mirror — $10 million? That sounds about right. Give it a million on either side for leeway and that’s your number. It’s kiddie, so skew on the side of higher than lower. $10-11 million sounds right.
21 Jump Street may hold well, but I doubt it. American Reunion is the R comedy of the week. Call it $10 million and be done with it.
The Lorax might hit $5 million, might not. Meh. It’s made its money. Who cares?
That’s it. Another boring week. I just do not care about anything this year. You can tell by how quickly I’m tossing these Box Office articles out. This used to be fun for me. It’s not fun when the movies suck. Then nobody wins.
