The Box Office Report – January 11-13

Last week, in Box Office…

Yawn. Texas Chainsaw 3D won the weekend with $21.7 million. Did anybody care? Doesn’t seem that way. Nobody goes to movies in January. Maybe to see some Oscar nominees, but that’s about it. This’ll be brief.

Django Unchained finished second with $20 million. It’s already made its budget back after two weekends (and almost three weeks), so it’s doing all right.

The Hobbit: An Unexpected Journey was third with $17.5 million. $260 million domestically so far. That’s probably close to its budget (you know they dropped like $500 mil on the entire thing. You know they did).

Les Misérables finished fourth with $16 million. It has made $100 million so far. Doing really well.

Parental Guidance was fifth with $9.7 million. It doubled its budget theatrically, so good for them.

Jack Reacher was sixth with $9.2 million. It made its budget back, but its far from a huge hit. Solid, though.

This Is 40 was seventh with $8.4 million ($55 million off a $35 million budget), Lincoln was eighth with $5.4 million (closing in on $150 million now) and nothing else made $5 million.

New releases…

Gangster Squad. They pushed it for months, are promoting the shit out of it, and yet — reviews aren’t that good, and it seems like it’s not gonna open to anything more than like, mid teens. But am I crazy? Does this not reek of this opening to like a $20-23 million weekend? Of course, I’m aware the total is most likely gonna be like $16-17 million, but still — I’ve seen movies open better with less the amount of promotion this has gotten. So we’ll see what happens.

A Haunted House is also opening. The Wayans brothers doing a Paranormal Activity spoof. Not expecting much out of this. This could bomb and do less than $10 million, it could open to almost $20 million. You don’t know. It depends on how dumb the American public is. Another one… we’ll see. (Please let Gangster Squad make more money than this.)

And Zero Dark Thirty is expanding. Most people are expecting this to win the weekend with something closer to $20 million. I — all right.

I clearly don’t give a fuck about any of this. I have Oscar nominations now.

Holdovers…

Texas Chainsaw 3D will be lucky to make $10 million. $9 million makes more sense.

Django will probably pull around mid-teens, $13-14 million.

The Hobbit is looking at around $10 million.

Les Mis seems like a $10-11 million weekend.

And then Parental Guidance — meh, call it $5 million.

Other than that — meh.

It’s Oscar time. No one cares about the box office.

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