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Posts tagged “Best Movie Posters

Mike’s Top Ten Movie Posters of 2017

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)

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Mike’s Favorite Movie Posters of 2017 (30-11)

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)


Mike’s Favorite Movie Posters of 2017 (50-31)

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)


Mike’s Top Ten Movie Posters of 2016

You know what I’m gonna say — the movie poster is a lost art.

Because the movie industry is divided into movies with built-in audiences that don’t need to market and tiny movies that aren’t gonna get a giant audience no matter how hard they market them, nobody much cares about the posters anymore. Either they’re the same cut-and-paste jobs with the same five templates or they’re putting the stars’ names on them with some sort of stock image from the film that is only there to get you in the theater.

But a good movie poster is about tying stars and subject matter. It sells your stars and encapsulates the themes of a film in a single image. And no one cares about that now. Plus, there are so many posters for a movie — the teaser, the first official poster, the second official poster, character posters — that they don’t take any chances and all fit them into a standard format that you’ve seen a hundred times over.

By the time this year is over, I’ll have seen over 350 new films from 2016 alone. And I barely found 50 of them that made me at least go, “Oh, that’s kinda nice.” Which, if you’re doing the math, is less than 15%. So if you’re in a movie theater and walk by five movie posters, the odds that two of them are gonna be great is not in your favor. It’s a shame.

But, since there are a few really good ones that come out, I like to celebrate the ones that actually do put a little effort into selling themselves. So I comb through 85% of shit in order to uncover the 15% of diamonds among them. Well… maybe like 8% diamonds and 7% cubic zirconia.

That said, here are my favorite posters of 2016: (more…)


Mike’s Top Ten Movie Posters of 2016 (30-11)

You know what I’m gonna say — the movie poster is a lost art.

Because the movie industry is divided into movies with built-in audiences that don’t need to market and tiny movies that aren’t gonna get a giant audience no matter how hard they market them, nobody much cares about the posters anymore. Either they’re the same cut-and-paste jobs with the same five templates or they’re putting the stars’ names on them with some sort of stock image from the film that is only there to get you in the theater.

But a good movie poster is about tying stars and subject matter. It sells your stars and encapsulates the themes of a film in a single image. And no one cares about that now. Plus, there are so many posters for a movie — the teaser, the first official poster, the second official poster, character posters — that they don’t take any chances and all fit them into a standard format that you’ve seen a hundred times over.

By the time this year is over, I’ll have seen over 350 new films from 2016 alone. And I barely found 50 of them that made me at least go, “Oh, that’s kinda nice.” Which, if you’re doing the math, is less than 15%. So if you’re in a movie theater and walk by five movie posters, the odds that two of them are gonna be great is not in your favor. It’s a shame.

But, since there are a few really good ones that come out, I like to celebrate the ones that actually do put a little effort into selling themselves. So I comb through 85% of shit in order to uncover the 15% of diamonds among them. Well… maybe like 8% diamonds and 7% cubic zirconia.

That said, here are my favorite posters of 2016: (more…)


Mike’s Favorite Movie Posters of 2016 (50-31)

You know what I’m gonna say — the movie poster is a lost art.

Because the movie industry is divided into movies with built-in audiences that don’t need to market and tiny movies that aren’t gonna get a giant audience no matter how hard they market them, nobody much cares about the posters anymore. Either they’re the same cut-and-paste jobs with the same five templates or they’re putting the stars’ names on them with some sort of stock image from the film that is only there to get you in the theater.

But a good movie poster is about tying stars and subject matter. It sells your stars and encapsulates the themes of a film in a single image. And no one cares about that now. Plus, there are so many posters for a movie — the teaser, the first official poster, the second official poster, character posters — that they don’t take any chances and all fit them into a standard format that you’ve seen a hundred times over.

By the time this year is over, I’ll have seen over 350 new films from 2016 alone. And I barely found 50 of them that made me at least go, “Oh, that’s kinda nice.” Which, if you’re doing the math, is less than 15%. So if you’re in a movie theater and walk by five movie posters, the odds that two of them are gonna be great is not in your favor. It’s a shame.

But, since there are a few really good ones that come out, I like to celebrate the ones that actually do put a little effort into selling themselves. So I comb through 85% of shit in order to uncover the 15% of diamonds among them. Well… maybe like 8% diamonds and 7% cubic zirconia.

That said, here are my favorite posters of 2015: (more…)


Mike’s Top Ten Movie Posters of 2015

The movie poster is a lost art.

Look at 90% of the posters you see in theaters. They’re all the same. You’ve seen the templates before. Nothing is original. There are a few hundred new theatrical releases every year, and maybe you get 25 posters that are really doing something new or interesting. How often do you see a poster and go, “What is that movie?”

Not to mention, because there are so many posters come out (teaser poster, first poster, second poster, character poster) we’re never left with a singular image from a film. No one really sells a film anymore. Typically the only time you see a great poster for a film is when there is a singular voice behind it. Directors with strong visions tend to be the ones with the good posters.

I like to celebrate this dying art by appreciating when a film actually puts forth an effort into designing a memorable poster. I search through all the posters of the year and pick out the ones that I feel do the best job of selling their product (regardless of the quality of that product). I want a poster that is simple, memorable, tells you exactly what a movie is about in a single image, or just looks really cool.

Here are my top ten posters of 2015: (more…)