Posts tagged “Best Movie Posters

Mike’s Top Ten Movie Posters of 2018

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Favorite Movie Posters of 2018 (30-11)

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Favorite Movie Posters of 2018 (50-31)

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Top Ten Movie Posters of 2017

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)


Mike’s Favorite Movie Posters of 2017 (30-11)

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)


Mike’s Favorite Movie Posters of 2017 (50-31)

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)


Mike’s Top Ten Movie Posters of 2016

You know what I’m gonna say — the movie poster is a lost art.

Because the movie industry is divided into movies with built-in audiences that don’t need to market and tiny movies that aren’t gonna get a giant audience no matter how hard they market them, nobody much cares about the posters anymore. Either they’re the same cut-and-paste jobs with the same five templates or they’re putting the stars’ names on them with some sort of stock image from the film that is only there to get you in the theater.

But a good movie poster is about tying stars and subject matter. It sells your stars and encapsulates the themes of a film in a single image. And no one cares about that now. Plus, there are so many posters for a movie — the teaser, the first official poster, the second official poster, character posters — that they don’t take any chances and all fit them into a standard format that you’ve seen a hundred times over.

By the time this year is over, I’ll have seen over 350 new films from 2016 alone. And I barely found 50 of them that made me at least go, “Oh, that’s kinda nice.” Which, if you’re doing the math, is less than 15%. So if you’re in a movie theater and walk by five movie posters, the odds that two of them are gonna be great is not in your favor. It’s a shame.

But, since there are a few really good ones that come out, I like to celebrate the ones that actually do put a little effort into selling themselves. So I comb through 85% of shit in order to uncover the 15% of diamonds among them. Well… maybe like 8% diamonds and 7% cubic zirconia.

That said, here are my favorite posters of 2016: (more…)