Posts tagged “Movie Posters

Mike’s Top Ten Movie Posters of 2019

What do we always say? The movie poster is a lost art.

Especially now more than ever, with Netflix. Netflix doesn’t even make posters for most of their movies, and if they do, it’s just one, and often times it’s generic and designed to be that little picture to get you to click on the film. Which means that on top of the general laziness that’s out there in creating memorable marketing images for films, an ever-increasing percentage of films aren’t even getting proper posters.

I started this feature originally to shout out some really great posters I saw back in 2011, but now that I actively seek them out each year to find the great ones, there’s been a considerable and noticeable decrease in quality over the years, which is disturbing since it was already bad back then!

Movie posters used to be works of art. They used creative imagery to sell you on a movie, perfectly capturing the essence of the film in a single image. Think of all the great movie posters people would have on their walls. What the hell is there now? What’s gonna be on people’s walls in ten years from this decade? And of course, because I’m a masochist, I try to find 50 each year that I point out as being my favorite for the year. But at this rate, we might have to cut that number down going forward because I don’t know if there are gonna be 50 good posters. Everything’s folding into the same three type of posters — famous people’s faces, character posters, collages. That’s it. That’s every damn poster.

So, here we are, dear friends, trying to find the diamonds in the shit pile that is modern movie posters.

Here are my favorite movie posters of 2019: (more…)


Mike’s Favorite Movie Posters of 2019 (30-11)

What do we always say? The movie poster is a lost art.

Especially now more than ever, with Netflix. Netflix doesn’t even make posters for most of their movies, and if they do, it’s just one, and often times it’s generic and designed to be that little picture to get you to click on the film. Which means that on top of the general laziness that’s out there in creating memorable marketing images for films, an ever-increasing percentage of films aren’t even getting proper posters.

I started this feature originally to shout out some really great posters I saw back in 2011, but now that I actively seek them out each year to find the great ones, there’s been a considerable and noticeable decrease in quality over the years, which is disturbing since it was already bad back then!

Movie posters used to be works of art. They used creative imagery to sell you on a movie, perfectly capturing the essence of the film in a single image. Think of all the great movie posters people would have on their walls. What the hell is there now? What’s gonna be on people’s walls in ten years from this decade? And of course, because I’m a masochist, I try to find 50 each year that I point out as being my favorite for the year. But at this rate, we might have to cut that number down going forward because I don’t know if there are gonna be 50 good posters. Everything’s folding into the same three type of posters — famous people’s faces, character posters, collages. That’s it. That’s every damn poster.

So, here we are, dear friends, trying to find the diamonds in the shit pile that is modern movie posters.

Here are my favorite movie posters of 2019: (more…)


Mike’s Favorite Movie Posters of 2019 (50-31)

What do we always say? The movie poster is a lost art.

Especially now more than ever, with Netflix. Netflix doesn’t even make posters for most of their movies, and if they do, it’s just one, and often times it’s generic and designed to be that little picture to get you to click on the film. Which means that on top of the general laziness that’s out there in creating memorable marketing images for films, an ever-increasing percentage of films aren’t even getting proper posters.

I started this feature originally to shout out some really great posters I saw back in 2011, but now that I actively seek them out each year to find the great ones, there’s been a considerable and noticeable decrease in quality over the years, which is disturbing since it was already bad back then!

Movie posters used to be works of art. They used creative imagery to sell you on a movie, perfectly capturing the essence of the film in a single image. Think of all the great movie posters people would have on their walls. What the hell is there now? What’s gonna be on people’s walls in ten years from this decade? And of course, because I’m a masochist, I try to find 50 each year that I point out as being my favorite for the year. But at this rate, we might have to cut that number down going forward because I don’t know if there are gonna be 50 good posters. Everything’s folding into the same three type of posters — famous people’s faces, character posters, collages. That’s it. That’s every damn poster.

So, here we are, dear friends, trying to find the diamonds in the shit pile that is modern movie posters.

Here are my favorite movie posters of 2019: (more…)


Mike’s Top Ten Movie Posters of 2018

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Favorite Movie Posters of 2018 (30-11)

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Favorite Movie Posters of 2018 (50-31)

I start this article every year with the same statement: the movie poster is a lost art.

It gets truer each year, and actually becomes more disgusting as time goes on, because now, with the rise of the streaming service, they don’t even bother putting out posters for some movies anymore. And the big mainstream stuff, it’s devolved into character posters and giant collages of all the actors’ faces on them. They’re only interested in selling the IP and the people in the movie rather than selling the movie. They’re either trading off a known property or images from great posters from years back, or they’re putting famous faces into the same collage they use for everything else. If you love a good movie poster as I do, you should be disgusted with the stuff they’re putting out.

A good movie poster should give you everything you need to know about a film in a single image. It should be both eye-catching and thematically relevant. Bonus points if you look at it and immediately want to see the movie more than you did before you saw it.

Offhand, can you immediately name more than five posters you saw this year and went, “Oh wow”? And here I’m trying to come up with 50. So that’s my struggle each year. But in listing as many as I do, you start to learn certain things. One, you’ll realize just how little the big studio films need to bother doing anything creative in their marketing. Two, you’ll learn that certain filmmakers are always the same ones putting care and consideration into their marketing, which always makes them stand out. And three, you’ll see, with me including so many different posters, just how few there really are that are truly fantastic. And four — this one’s more of a pipe dream — hopefully you’ll learn just how easy it is to put any kind of creativity in a poster, and if you end up being someone that is a part of this process at any point, maybe you’ll help change this disturbing trend we’re on.

But anyway, here are my favorite movie posters of 2018. (more…)


Mike’s Top Ten Movie Posters of 2017

I say it every year — the movie poster is a lost art. That statement is even more relevant this year. I’m not gonna sugarcoat it — this year sucked for movie posters.

In today’s marketplace, about half the product is based on built-in IP that can trade off iconic images in previously known versions of that product. The other half are smaller movies that maybe get one poster at most, and usually that poster is created off the same generic template as most posters and is designed to make you think of other movies that you went to see in the past. Or, the new wrinkle is that a bunch of movies are now being released on Netflix, who doesn’t need to bother marketing the films and doesn’t even bother giving you posters for them. As such, there’s really no great use of imagery out there anymore.

Last year, I felt, was actually a really strong year for posters. This year, it felt like every poster I saw was either trading off its own brand (Disney, Marvel, even Blade Runner) or reminiscent of some other movie poster from years past. Few posters actually gave a shit to give you a great image. Usually at least one of a movie’s posters is great — because, as I usually say, there are like five different posters for every major movie. Teaser, first official, second official, character posters, IMAX poster, etc — but this year it didn’t even feel like they tried on those.

A good movie poster is one that sells its stars and its subject matter, boiling down the themes of a film into a single image. Ideally, you look at that poster, know exactly what it’s about, and are left with the thought of, “Oh, I wanna see that.” Did anything really stand out to you this year? (more…)