At this point, pretty much any movie that cracks the top five all-time box office upon initial release is most likely going to be considered the film that defines its year. Though, in this particular case, it actually represents a larger trend that I’ve been discussing, which is superhero movies (Spider-Man, then The Dark Knight).
Starting with Harry Potter, franchises became the major form of big budget movie for Hollywood, and they haven’t turned back since. The trend has only taken even more of a stranglehold on the marketplace since then. Now, everything that comes out has a subtitle, designed to spawn a series of films. Movies can’t be one-offs anymore.
But The Avengers actually represents a very specific twist in the superhero genre, one that will define the next ten years of Hollywood, which is the trend of world building. And that’s what we’re going to talk about today. (more…)