Our next already-announced shortlist is for Best Animated Short.
This has gotten to be a much easier category for me over the years, because it usually comes down to two choices: the populist choice, and the one they always pick. Usually, as long as you’re paying attention, this one isn’t that bad.
However, I will say, it’s interesting now that they’re starting to shut out Pixar entirely from this category.
But anyway, here are your ten shortlisted films, of which five will be nominated: (more…)
The movie poster is a lost art.
That is always the first thing I say when I start talking about my favorite posters of the year. I started this feature back in 2011, when I saw the poster for The Ides of March and thought, “That’s one of the most original poster designs I’ve ever seen.” And it made me realize just how lazy advertising departments are now, regurgitating the same twelve poster designs, trying to remind you of all the other movies like that one that you saw, rather than doing something that sticks out and is unique, and makes you want to see the movie purely on its poster design. How often now do you see a poster and go, “Man, what is that movie?”
At this point so many different variations of a poster get released (teaser posters, first poster, second poster, character posters, DVD cover art), it’s hard to even keep track of them. So rarely are we left with a singular image from a film. It’s because the marketing team only cares about trying to make money for a film and not about truly selling the film. You’ll see more and more that what end up being the best posters of the year are films with a deliberate voice behind them, which either means that the director is very hands on and cares about their product, all the way down to the marketing, or because the voice of the filmmaker is so strong, it bleeds over into the marketing.
The point is — even though the art of movie poster making is a dying one, I’m still going to celebrating the good that is left. I look for posters that are simple, memorable, and tell you exactly what a movie is about in a single image. Or, sometimes things are just cool. It’ll be pretty obvious as we go.
So here are my favorite posters of 2014: (more…)