The movie poster is a lost art.
Look at 90% of the posters you see in theaters. They’re all the same. You’ve seen the templates before. Nothing is original. There are a few hundred new theatrical releases every year, and maybe you get 25 posters that are really doing something new or interesting. How often do you see a poster and go, “What is that movie?”
Not to mention, because there are so many posters come out (teaser poster, first poster, second poster, character poster) we’re never left with a singular image from a film. No one really sells a film anymore. Typically the only time you see a great poster for a film is when there is a singular voice behind it. Directors with strong visions tend to be the ones with the good posters.
I like to celebrate this dying art by appreciating when a film actually puts forth an effort into designing a memorable poster. I search through all the posters of the year and pick out the ones that I feel do the best job of selling their product (regardless of the quality of that product). I want a poster that is simple, memorable, tells you exactly what a movie is about in a single image, or just looks really cool.
Here are my top ten posters of 2015: (more…)