We all watch trailers. It’s unavoidable. I deliberately try not to watch trailers, yet somehow, by the end of the year, when I’m doing this article, I find myself having already seen a great deal of them. They play at least three of them before any movie you see in theaters. Youtube videos have them as ads beforehand. We see them every day.
Like movie posters, it’s hard to make a memorable trailer nowadays. One that actually gets you excited to see a movie. Most trailers regurgitate the entire plot in two and a half minutes, and you end up knowing exactly what you’re getting, with no surprises. Apparently people need comfort and familiarity. I like when trailers try to do something different and memorable. The goal of a trailer is to get you to go, “I’m ready to see this movie.” You want it to whet your appetite for the product. Not show you the product, to the point where, when certain jokes or moments happen, you don’t react as strongly because you’ve seen them three times in the trailer. The best trailers are the ones that get you to go, “I didn’t think I wanted to see that movie before, and now I do.” So I try to pick out the trailers that I feel accomplish that each year.
Here are my favorite trailers of 2015: (more…)
The day they announce the eligibles for Best Original Song is one of my favorite days of the year. Very few things make me happier than going down the list, finding and listening to all the songs and deciding arbitrarily what will or won’t be nominated. Sure, this paints a very bleak picture of my own sad and lonely existence, but a man has to have a hobby.
The Academy announced today that 74 songs are eligible for inclusion on the Best Original Song category at the Oscars. As I do every year, I will preview as many of them as I can here. At first glance, it seems like more than half the list is filler that has no chance at being nominated, so perhaps this year will be easier to guess than others. (more…)