Today, we’re looking at the peak of the summer, and the steep drop as everything comes crashing to an end. July is, without a doubt, the month where all the heavy hitters come to bat. It’s the 4-5-6 of the lineup. These are your homerun hitters. And then August is basically the rest of the lineup. The first week is okay, since you get a July run-over. But as you get closer to Labor Day, the films get worse and worse, and they’re basically dumped there because they’re technically summer films, but basically you know Hollywood has no hope in them whatsoever to succeed, and then by the time you get to September, absolutely nothing is out.
The other great thing about the summer is that you can pretty much guess the films exactly. They’re all engineered to be of a certain quality, and very rarely go higher than that. And you know which films are gonna win the weekend. It’s great. I barely have to do any work.
Only thing, though — how bad does this summer look? It started yesterday with May and June. But here — take out Dark Knight and what then? Spider-Man, sure. If they do it correctly, it’ll be entertaining, but we saw this exact same story (for the most part) ten years ago. There are only two other films in these months that seem remotely interesting, and neither of those are really big budget films. The point of the summer in modern Hollywood has been the blockbuster. Is anyone interested in any of these? We really seem to be digging for rock bottom, creatively, aren’t we?
On that note, enjoy the rest of the summer, everybody! (more…)
Pic of the Day: “You all take a good look at this lump of shit. Remember what it looks like. You fuck up in a firefight, and I goddamn guarantee you a trip out of the bush — in a body bag! Out here, assholes, you keep your shit wired tight at all times! And that goes for you, shit-for-brains. You don’t sleep on no fuckin’ ambush! And the next sumbitch I catch copping Z’s in the bush, I’m personally gonna take an interest in seeing him suffer. I shit you not.”
Last week, in Box Office…
Mission: Impossible — Ghost Protocol won the weekend (in its third weekend. Remember, the first one was a limited one) with $29.4 million. That is a 0.5% drop. Don’t worry, this isn’t surprising. Everything else did plus business. I won’t tell you how much it’s up to, because in 4 days time (that be Tuesday), an article will go up detailing what every film that came out this year (for the most part) made. You’ll see what I mean. Just know that this won, and it’s doing really, really well.
Sherlock Holmes: A Game of Shadows finished second, with $20.9 million. This is also doing well. Hollywood seemed to freak out about these films underperforming, and here they are — doing quite well. Both of them pretty much have their budgets back after three weeks.
Alvin and the Chipmunks: Chipwrecked finished third, with $16.4 million. It is nearing $100 million, so expect a sequel in two years. (more…)